More Internet effects

ABC News reports:

The [Super Bowl] commercials might have left you chuckling but many people in the advertising industry aren't sharing in the laughter. Both ads are examples of crowd-sourcing: The use of the Internet to broadcast an open call to a large group to work on a project with the winner being awarded the job by a company.

Crowd-sourcing started as a novelty but has grown into something much bigger and now threatens to further erode agency profits and undermine the traditional agency-client relationship. It has invaded the advertising space, with large companies such as Pepsi, Heinz, General Motors and Starbucks using crowd-sourcing. Doritos aired winning submissions in its ad-creation contest, including the dog and mama ads, on the Super Bowl broadcast.

The Internet changes the way we organize, a change radically different than the change caused by broadcast markets in 1928. And that 1928 change was radically different than point to point wired communications of 1870.