A new suplemental currency in action

Business Insider: The prevalence of video-on-demand is causing box office profits to decrease, especially in North America. One company is giving consumers an incentive to keep going to the multiplex.

MoviePass is a subscription service that, for a $30 to $35 monthly fee, offers unlimited trips to the movie theater. We took it for a test drive and found that the service makes a lot of economic sense for people who venture to the theater frequently enough to cover the subscription cost.

Pay attention WalMart. Movie Pass closes a loop that regular dollars cannot close. Now movies theaters, movie producers and theater goers have captured their shared information and saved a consumer product.