Yahoo: Smartphones are not only making shoppers more efficient, they're also changing the way consumers purchase goods this holiday season, according to the ICSC Consumer Survey released today.Separately, results of November’s Monthly Retail Trade Survey conducted by the U.S. Census Bureau were released today and indicated an uptick in sales of 0.2%. Readings for September and October indicated relatively flat sales growth.Data in the ICSC survey suggest brick-and-mortar stores are here to stay. Over the next two weeks, consumers are projected to visit shopping centers on average 6.5 times per week, spending a total of $4.3 billion dollars per day.“Although it may seem counter-intuitive that the most wired consumer, Millennials between the ages of 18-24, spend the most time at shopping centers, today’s shopping centers are more than places to simply buy goods and services as they have incorporated a multitude of dining and entertainment venues into their tenant mix,” says ICSC president and CEO, Thomas McGee.A prior survey by ICSC for the Thanksgiving and Black Friday shopping period indicated that 62% of shoppers used their smartphones or tablets while in stores for shopping-related purposes. Of those in-store technology users, 93% made purchases, which is the highest conversion rate recorded by the survey.“Combined with the fact that shopping is no longer a choice between clicks and bricks but rather an omnichannel journey that often leads to fulfillment at a physical store, it is not surprising that consumers visit shopping centers so often,” explained Mr. McGee.
Now we have a complete story. Banker bot brings intelligent shoppin g to the consumer. No need to search the on line stores, banker bot already has those prices covered. Just take your smart card and banker bot to the nerarest brick and mortar. Go tap shopping with beacon technology. The VC community fears this outcome, it devalues their socialist dollar and removes the internet monopoly control of Google, Amazon and Facvebook.
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