A new app which drops the trading fee nearly to zero. They have a million users, so selling ancillary services is a breeze.
Robinhood launched in December 2014 and quickly became a favorite among younger people looking to invest without paying the $7 per trade demanded by established firms. The app itself is stylish and simple, which helped lure the first-time stock traders that made up Robinhood's first big wave of users.According to TechCrunch, investors were excited by the success of its new Robinhood Gold subscription plan, which launched in September. While the main service does not charge fees to trade stocks, Robinhood Gold subscribers pay $10 a month to get an extra 2.5 hours of trading, an extra line of credit, and bigger instant deposits of up to $2,000 into their bank account.
This company will need a pricing engine soon.