It is a semantic graph with a pricing surface at the branch points. That is the best search graph possible.
But WalMart, my favorite retailer done it! They got their search graph fully priced at the nodes and gained a 20% on line market share, at the expense of Amazon.
What was the break thru? The bought a software company that does multi-protocol transaction interface. The idea was to change priorities, sell stuff first, collect customer data second.
Business Insider interviewed a New York ad agency CEO and he explained it. He probably reads the blog.
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