Wrongly layered

StormX has a blockchain structure for labor services, somehow.  Now they want to use their tokens in place of frequent flyer coin.  I say, if you have the contract infrastructure, then sell StormX as the leading notary for frequent flyer coin.  The infrastructure manages airline compliance with the coin.  It acts like flyer insurance.

I Only Fly First Class customers can use STORM tokens, either awarded through the Storm Play app or purchased on an exchange, to buy discounted first class airfare on the travel service’s website.  I Only Fly First Class has a unique business model that allows its customers to get the best prices on first and business class airfare.  The company purchases award miles from various loyalty programs at wholesale prices and uses those discounted miles to book flights, passing the saving along to customers.

Ok, keep this second article:

What to Look for in ICO Terms and Conditions

What if Storm Labs hits a big contract to handle frequent flyer coin.  They make profit but depreciate the utility of their coin.  The investor wants convertibility into ownership.