Consumer group self organization via Internet

Channel 3 of Philadelphia reports on Flash Mobs:

Similar to the "flash mobs" near South Street in June 2009, investigators believe Tuesday's brawl might have been organized on the internet.

My take:

This is the way the new consumption works, though it will become refined and efficient over time. I notice a similar problem with truckers using GSP directions that do not take into account bridge height. All of this is the consumer directing inventories with greater power then ever before. Vendors and Governments need to understand the new consumption model and adapt. Like, getting bridges, trucks, and street lights all talking to each other. Like stores organizing their own mass consumption mobs by enabling the direct remote link between an inventory and a consumer. Transit riders having instant trajectory information of the transit vehicle and the direct link between current congestion and road pricing.

This is not a fad, it is a transformation of the distribution model by technology.