I'm innocent

It may sound preposterous to imagine that the mathematics of quantum theory has something to say about the nature of human thinking. This is not to say there is anything quantum going on in the brain, only that "quantum" mathematics really isn't owned by physics at all, and turns out to be better than classical mathematics in capturing the fuzzy and flexible ways that humans use ideas. "People often follow a different way of thinking than the one dictated by classical logic," says Aerts. "The mathematics of quantum theory turns out to describe this quite well."

It's a finding that has kicked off a burgeoning field known as "quantum interaction", which explores how quantum theory can be useful in areas having nothing to do with physics, ranging from human language and cognition to biology and economics. And it's already drawing researchers to major conferences. New Scientist

The author has it a bit wrong. What happened is that physics, computing, media, neural science, and economics all looked at quantum information channels at the same time. Quantum information theory uses the new math in its canonical form. I blame the nanotechers