MobilEye from Israel is extending its reach with vision based driver assist technology. Note the compound annual rate of growth in the traffic vision market cited in the quotes. Note the price point of $985 for a computer vision system. The MobilEye system can be adapted to full automated cruise control in the future:
New York — Ford and Mobileye are aggressively pushing driver safety, with Ford delivering crash-warning safety features into its midpriced car class for the first time, and Mobileye offering more features at the $900 price point for aftermarket retailers.
Aftermarket suppliers and car companies alike are investing in advanced safety electronics, a category that is expected to grow by 27 percent on a compound annual basis through 2013 in the OEM market, according to iSuppli.
This same package also gives you a “collision warning” if a driver is closing in on the car in front of him too quickly.
As for Mobileye, its new C2-170 offers several functions. It issues a warning if the driver is drifting outside his lane unintentionally (if he don't have his signal light).
It also reads out the distance between the driver's car and the car in front and warns if the driver is following too closely.
A third function is forward-collision warning. “The processing power of our chip calculates the closing rate of your vehicle and the vehicle in front of you. If it determines there's going to be an imminent contact, it gives you a loud beeping” and shows an icon on the display, said Kinford.
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How big is that market in total? With a 20 million annual global cars sales, each outfitted with semi-automated vision assist comes to $10 billion in annual sales for automotive vision with economies of scale dropping the unit price to $500.
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