IBM's Second Annual Pain Index for Commuters
IBM is getting serious about transportation technology. This is their second survey of commuters. (HT Elana Schor at StreetsBlog.) Key results:
"The index is comprised of 10 issues: 1) commuting time, 2) time stuck in traffic, 3) value of time; agreement that: 4) traffic has gotten worse, 5) start-stop traffic is a problem, 6) driving causes stress, 7) driving causes anger, 8) traffic affects work, 9) traffic so bad driving stopped, and 10) decided not to make trip due to traffic. "
An important measure is sensitivity to gas prices, sensitivity is up:
"And drivers are more sensitive to the price of gas. This year, 20% said that $3.50/gallon gas would lead them to seriously consider alternatives to driving alone, in 2008, it was 9% at that price level."
The lesson of the 2008 crash on commuters is do not get dependent on energy inefficient transportation.
The study also references the 2009 Urban Mobility report which puts the congestion cost of traffic at $87 billion in 2007 vs $63 billion in 2000. Consumers surveyed put the cost of an hour stuck in traffic at $40.
The point I take away is that IBM is getting serioud about applying technology to transportation. They have the market exposure and technology experience, so likely to make an impact.
"The index is comprised of 10 issues: 1) commuting time, 2) time stuck in traffic, 3) value of time; agreement that: 4) traffic has gotten worse, 5) start-stop traffic is a problem, 6) driving causes stress, 7) driving causes anger, 8) traffic affects work, 9) traffic so bad driving stopped, and 10) decided not to make trip due to traffic. "
An important measure is sensitivity to gas prices, sensitivity is up:
"And drivers are more sensitive to the price of gas. This year, 20% said that $3.50/gallon gas would lead them to seriously consider alternatives to driving alone, in 2008, it was 9% at that price level."
The lesson of the 2008 crash on commuters is do not get dependent on energy inefficient transportation.
The study also references the 2009 Urban Mobility report which puts the congestion cost of traffic at $87 billion in 2007 vs $63 billion in 2000. Consumers surveyed put the cost of an hour stuck in traffic at $40.
The point I take away is that IBM is getting serioud about applying technology to transportation. They have the market exposure and technology experience, so likely to make an impact.
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