Special edition Super Mario Cereal boxes with integrated NFC tags are to begin shipping in the US on 11 December. The tags enable kids playing Nintendo’s Super Mario Odyssey game to tap the box with their Nintendo Switch controller “like you would an Amiibo” to receive gold coins or a heart they can then use as power-ups when playing the game.
OK, track the median purchase of dry cereal.
Notice anything? No blockchain. The game itself likely requires a call to central clearing when spending the coin. But the box of cereal giving me a coin? Pure cash.
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