Is the American consumer done deflating?

Possibly reports Kelly Evans in the WSJ reading a new 2010 “megatrends” study released WSL Strategic Retail, a consultancy.

This is the cue:

Consumers may be emerging from the Great Recession a little more willing to spend these days, but they’re still incredibly price-conscious and making smaller, more frequent purchases rather than loading up on costlier bulk goods.

This from WalMart:

- Walmart ended the year with strong free cash flow(1) of $14.1 billion, an increase over last year of almost 21 percent.

The consumer is maximizing the use of transportation using new technology. That is the reinflated form of the consumer, after the adjustment from deflation. It is a dance between consumer, technology and transportation, but the forces of consumer reinflation are still weak.