McDonald’s New App Is a Glorified Coupon
The chain announced in September that some restaurants in Salt Lake City and Austin were experimenting with a mobile-payment app. But this is a more difficult transition than persuading younger customers to accept digital coupons. “Everyone across industries is trying to figure out what the mobile thing is and how we’re going to approach it,” says but Marcos Sanchez, a spokesman for app-tracking firm App Annie. “Figuring out mobile payment is not easy. You need to integrate it into your point-of-sale system.” If the app also allows customers to order for pickup, that’s another change in restaurant operations for businesses designed to deal with walk-in or drive-thru customers.
Hey, moronic bankers. What they want is the universal smart card that can handle the whole variety of digital transactions. McDonald's can combine their own money with coupons. Now is the time, where is my Fidelity Unicard?
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