Apple is the most valuable company in the world, and it makes a lot of profit, but its long-term future depends on it coming up with a new product, a new "one more thing."No, Tim, just another flying car and Apple watch.
The Apple Watch, which has been selling poorly for Apple, isn't going to do it.
Apple needs a new platform. And Apple CEO Tim Cook knows it. That's why he's been dropping hint after hint that Apple's next major technology initiative is augmented reality — basically, integrating software into the real world.
And you have one problem, you and ten million other high school kids know how to rotate and translate 3-D frames, so where is the value added? Then, you have the horrid problem that half the world is running around with goggles waving their hands around while the other half is laughing their ass off.
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