Amazon winning

Business Insider: The competency is open for any Amazon partner company to apply for, with the applicant put through multiple rigorous criteria before the certification is awarded. Foundation members include big names such as Accenture, Capgemini, Cognizant and Infosys, AWS announced at its re:Invent conference at Las Vegas.
Amazon Web Services is a popular way for startups with fluid customer demands to outsource computing infrastructure, as it can be scaled up or down at the press of a button and you only pay for what you use.
“More than 10,000 new partners have joined the Amazon Partner Network in the past 12 months, offering customers an ever-expanding selection of software solutions hosted on, or integrated with, AWS,” the company stated.
At the event, Amazon also launched the Internet of Things Competency, which honours partners that provide technology that goes towards “intelligent factories, smart cities, energy, automotive, transportation and healthcare”. Accenture, Intel and Splunk are some of the foundation members of the IoT certification.
AWS runs its own marketplace for startups to directly sell their apps to business customers. The internet giant revealed today that the AWS Marketplace now has 3,500 pieces of software available from over 1,100 companies, and that “more than 100,000” customers are active in the market.

We will see trading pit at Amazon soon.