New search tech

This shift, announced Friday, moves the world’s biggest search engine from spitting out results based on keywords to “something closer to language,” said Ben Gomes, the search chief for Alphabet Inc.’s Google. “We’re very far from solving the problem fully, but this is a huge step forward,” he said at a press briefing.

The new tech will likely adapt language on a per user basis.  I suspect this means a bit more javascript in our searches.

The general idea is to note the selection the user makes relative to the query.  That match provides an indication of user's search grammar.  The single user and search engine co-develop a particularly efficient query grammar.

At least that is what I think they will do after adapting results from Net Zero.  This is the method I mentioned more than once, and Google techs read my blog (Or at least used to).