Starbucks points are pegged to the dollar

Racking up stars will be a lot different now

Starbucks has one of the most successful loyalty programs in the world of retail and restaurants, with over 11 million active members.But the coffee chain is overhauling its “Starbucks Rewards” program in part to fix a problem that has bedeviled it for years: slow service at the cash register.Under the current program, Starbucks awards members one star per visit regardless of how much is purchased on a given transaction. (Twelve stars gets you a free drink at Starbucks.) But as of April, members will get 2 stars per dollar spent, irrespective of the number of transactions, granting members what Starbucks said was their biggest complaint with the program. (The scale will change so that customers will get the same payout in terms of freebies, the company said.

It defeats the whole purpose of points.  Customers want o distinguish their Starbucks purchases from other, because they like the brand.  Let the Starbuck float.