The global brain, the web, should appear to each individual as just a bit more intelligent. That makes it optimally artificial, as in human created tool. Any less intelligent, the AI become mechanically controlled, conversely, any AI that is remote loses semantic exchange. Consider the IBM Watson AI machine. In specialty field, one the Watson machine may be part of, the payoff is when Watson seems to be just a bit more knowledgeable about the goings on.
Like this crime predictive software, that one that looks at crime reports and returns near term predictions of potential crimes. It works simply because it is a bit more knowledgeable about crime in the neighborhoods. Makes it efficient for the police, like a short term memory aid. There is another component, police make the crime reports. The trade goes both ways between the creator and the createe. The AI seems just a bit smarter when it comes to reading all those stacks of crime reports. The semantic, bidirection flow between the A and the I is maximum.
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