My new company has competition

Los Angeles-based investor-backed startup Fleq buys the house of a customer’s choice and sells it back to them in shares, piece-by-piece, in whatever time frame and amount the consumer wants.

In the meantime, Fleq makes money off the deal by charging rent. Fleq reduces the rent as the customer owns more of the property. The idea is that eventually, the consumer will own 100% of equity in their house, if they so choose, and Fleq will step away and hand over the title, without the consumer ever having to pay a downpayment or make interest payments.

Note: This start up has the homeowner doing triple entry accounting. But it is not quite closed, the startup should take five year certificates of deposits, invest in other's loans. My company had folks paying mortgage insurance rather than rent.