No big deal

The global smartphone market fell 9% in a year this quarter, the biggest fall in smartphone history, with even Apple’s iPhone sales down 1% as users hang on to their phones longer.For Apple, which is shipping 5m fewer smartphones than a year ago, the decline is offset by an increase in the average sale price of its iPhone, thanks to the popularity of its £1,000 iPhone X.But as Samsung and others join Apple in pushing the top end of the market to higher prices the demand for new phones appears to be waning. Data from Strategy Analytics shows global smartphone shipments shrank year-on-year from 438.7m to 400.2m in the fourth quarter of 2017.

Everyone who uses them, has one and their are no new compelling apps requiring upgrades.