Business Insider: Yahoo has come up with a new strategy that could help revive the struggling Internet company's fortunes: give users the chance to win cash.
Yahoo launched a daily fantasy sports service on Wednesday, tapping into a new revenue source that could expand its presence in the multi-billion dollar fantasy sports industry.
The new service, called Yahoo Sports Daily Fantasy, allows users to win cash rewards by participating in daily fantasy sports games. Yahoo has long been one of the leaders in fantasy sports in which users compete throughout the duration of a season for fun and for bragging rights. But it's never allowed users to win money on its games until today.
Even if they use dollars, the idea of breaking up the bets into many smaller side bets will be overwhelming to the player. So, smart card cuts down transaction costs to zero. But if Yahoo uses the Yahoo coin then Yahoo can offer a deposit and loan bot which makes the game less volatile.
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