Their platform is ow competitive with Amazon. I just used it, they are franchising out space to independents, have a single click interface, well integrated. A much improved version over a year ago, and their tech deals are working, on net.
They thus get early peaks, searches for material no yet on the plaform, theyare a eal hereat to Amazon. let me note, these ow platforms have one thing different tha the google or face book platforms, search links are priced. Thus the intelligence of personal search goes way up, and I notice this as my browser viruses sell my link history.
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