To a standard such that Facebook gets a regular formatted preview. Or if we have a good Twitter preview, then all tweets and comments have a common format and the reader can click through and see the entire post, without warning!
Far back. Just make the universal translator, from generic Html to formatted preview in whatever message format is accepted by the message system.
But wait! The deal gets better. Online petty cash, if I click through, I pay a nickel; and we keep Yglesias afloat at SlowBoring.
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