Moore's Law bit them

Apple and Samsung put aside their war and signed a deal that will let people access iTunes on their smart TVs

The deal is part of an ongoing strategy shift for Apple, which is facing weak hardware sales in China and a saturated global smartphone market in which users are hanging on to their old iPhones longer than ever, hammering its biggest business.
As a result, Apple is increasingly leaning on its services segment, which includes businesses such as iCloud storage in addition to its music, television, and movie content businesses.

Microsoft, Apple are not innovators, they take advantage of our ability to move 64 bit words around.  he world is full of hacks who can duplicate the same functionality.   Now, with Moore's law we can do all the same stuff on simple low cost platforms like Rasberry. All they have left is political correctness and a service industry for old users.

Apple will be joining the singularity movement to stay alive, as are MS, IBM and Google.